Tracking 404 Pages
To get better insights, we can:
Create a 404 Tag, so we can easily filter those sessions.
Create a 404 Event, so we can see which page triggered the 404 error.
Include this JavaScript snippet in your 404 page template.
<!-- After the tracker is included -->
<script>
UST.addTag('404-page-not-found');
UST.addEvent({
category: 'ERROR',
action: '404_NOT_FOUND',
});
</script>
The end result will be something like this:

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